← The 100 companies
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Consumer · #87 of 100

Nike

Designs and sells sneakers, clothes and sports gear.

📖 Its story

Phil Knight was a runner, and his coach was Bill Bowerman. In 1964 they started Blue Ribbon Sports and sold sneakers from the trunk of a car. Years later they created their own brand: Nike, like the Greek goddess of victory.

💵 How it makes money

It sells sneakers and clothes in its stores, on its app and to other sports stores.

🤯 Fun fact

Its famous "check mark," the Swoosh, was designed in 1971 by a student, Carolyn Davidson, and she was paid 35 dollars.

👍 The good part

It is one of the best-known and most-loved sports brands in the world.

⚠️ The risk

It competes with brands like Adidas and newer ones, and fashion can change fast.

🧠 Did you get it?

What was Nike called at the beginning?

Its stock
NKE
on the NYSE stock exchange
$39.56
▼ 2.30% today
▼ 37.91% this year
In the game: 39.56 Monis per share (1 Moni = 1 dollar).
Price as of November 5 at 6:49 PM ET, delayed.

🗂️ Quick facts

  • Founded in: 1964
  • Founded by: Phil Knight and Bill Bowerman
  • Home: Beaverton, Oregon, USA

🔎 How to find it on the stock market

  1. Search the internet for NKE stock.
  2. You can also find it in your parents' investing app with the letters NKE.
  3. Check how much one share costs and whether today it's green (went up) or red (went down).

🎮 Buy it in the game

Soon you'll be able to invest your Monis in Nike. Ask your mom or dad to join the list.

Join the list